I recommend starting this up for yourself, on your own webpage.
Sure, it’s a hands-up for a good cause. But more than this: this is a great way to learn how to advertise on the internet… and instead of grades, you get money. The better the results, the more money you get. What’s not to like?
(You may want to check out North’s Advertising department as well, to get the tools to better push your rankings… and your income.)