In 2017, Nandini Jammi helped launch a company called Sleeping Giants to pressure corporate advertisers into boycotting conservative media. With little more than a Twitter account, a Facebook group and a gift for incendiary rhetoric, the company reportedly prompted a range of corporations, from Pfizer to Walmart, to pull advertising from Fox News and other right-leaning outlets.
Now, with boycotts becoming a fixed tactic, including secondary boycotts targeting states with new Republican-backed voting laws, Jammi has transitioned from aggressor to protector: advising companies on how to avoid becoming targets. Her new enterprise, “Check My Ads,” says it provides “brand safety training that empowers marketers to protect their brands … We help you identify where your ad dollars are going and to align your media buy with your values.”
A protection racket for woke corporations?
Jammi is part of what some see as a sensible evolution in which corporations behave in a socially responsible manner while shoring up their businesses against market disruptions in a bewildering time of cultural conflict. But critics see the shift as a pure protection racket: a growing field of progressive groups and personalities exploiting cancel culture for both political gain and personal profit.Are ‘woke warriors’ running a protection racket?
by Mark Hemingway
You gotta admit: liberals and leftists are quite capitalistic, when the money is flowing into their own pockets.
Granger warns that the media climate could still get much uglier than it is now. “I’ve gotten in multiple debates about the value of some of these third parties and the one-sidedness of the accountability measures that are being applied,” he says. “Now, just wait a few years and watch for a right-wing version [of the boycotts]. There have been attempts, but they haven’t been well executed, but when that happens, then it’s just mutually assured destruction. I don’t think that’s a winning strategy for anyone.”Are ‘woke warriors’ running a protection racket?
by Mark Hemingway
Whenever there is a flow of easy money, competition shows up.
And then, the cries of “Regulation!” and “Fairness!” and “Protect the public!” from Our Betters.